Cherished number plates is a term that is traditionally
used by the motor trade to describe dateless registration marks issued
before 1963. You may be more familiar with the terms private registrations,
personalised car numberplates or even just private plates. The truth
is that the older number plates certainly look more distinctive but
they always have higher prices to match their desirability!
The motor trade is nowadays coming to realise that this term also
applies to any more modern car registration mark which is loved by
and personal to their owner. There are many ways that less distinctive
(and less expensive!) plates mean an awful lot to their owners.
For example the three letters on the registration may be those of
the owner, the numbers on the plate could just be their lucky number
or show the date of birth eg. J18 for January 18th. Likewise, the
whole plate may relate to a word or phrase which is important to the
owner. The car registration marks could spell out the owner’s
job, their hobbies, their interests or their business. Football fans
are increasingly showing their allegiance to their favourite club
by displaying football –related registration plates, such as
M60 UTD for Manchester United Football Club.
You can now see that whereas the older cherished number plates may
give a strong message to everyone who see them, these more modern
and less expensive ones are more versatile. You can now add much more
information than before, relating directly to you and your own social
The great thing about these prefix, suffix and current style plates
is precisely that they are more subtle. After all who cares if strangers
know that it’s you that’s coming down the road, it’s
the people who know you that matter!
Many of our customers start off by asking for their dream plate which
may be something like AJS 1. When we tell them that such a registration
mark can command a value between £28000 and £45000 they
are stunned! Once they’ve recovered from the shock we explain
that such plates have existed for 50 or 70 years and because they
have such a strong following, their owners can ask almost any figure
they like. Even numbers like AJS 178 command figures well into the
Of course we do sell such desirable numberplates, but the trick is
to get the job done for far less money, for the majority of our customers.
With many years experience our customer advisors are experts at helping
you find a great plate that you will cherish for far less than you
expected to pay. Then once it’s on your car you can happily
pretend you paid thousands of pounds for it (because it’s so
personal,) and that it took you years to find it!
Every time you change your vehicle all you need to do is pay the
transfer fee to move your cherished number plates to your new vehicle